Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Navigating Taste and Health: The Art of Sensory Perception
This chapter delves into how consumer perceptions of taste and health intertwine in food products, introducing the idea of 'health by stealth.' It also reflects on the historical evolution of flavors and ingredients, highlighting the changing perceptions of taste over time.
Transcript
Play full episode
