Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Impact of Weight on Consumer Perception
This chapter examines how weight influences consumer perception and behavior, especially in food and beverage contexts. It highlights experimental findings showing that heavier items can lead to higher quality evaluations and willingness to pay, using examples like cutlery and wine bottles.
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