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5min chapter
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
This chapter explores a prominent figure's shift from a finance career to the study of multisensory perception. It highlights the potential of combining sensory research for both academic and commercial advancements, especially in food and drink branding.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode