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Quick takeaways
- Identifying and challenging buyer biases can lead to more impactful conversations and reduced friction.
- Adding value and context to questions can create a more meaningful conversation with buyers.
Deep dives
Reframing Interactions with Buyers
When engaging with buyers, it is important to identify and challenge the biases and invisible scripts that they may hold. By reframing interactions and avoiding confirmation of their biases, sales professionals can create a more engaging and impactful conversation.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode