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4min chapter
ChatGPT and reducing buyer friction & bias with Kyle Asay
Outbound Squad
The Importance of a Good Customer Story
Most sales reps don't use any customer stories at all. Stories are what evoke emotion in people, so it's not just sharing a customer story. It's telling a customer story in an impactful way. The best stories I tell as a seller are the stories from my experience selling to customers and seeing that transformation happen.
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