Under the Influence with Terry O'Reilly

The Happy Homemaker: How Advertising Invented The Housewife - Part 2

Jul 22, 2023

27:26

Creator website

AI Chapters

Episode notes

Introduction

5min

The Three Most Influential Campaigns of the Late 50s

3min

The Importance of Male Voiceovers in Advertising

2min

The Feminine Mistique

6min

The Rise of the Feminist Woman in the 1970s

4min

The Rise and Fall of the Super Mom

4min

The Importance of Being a Happy Homemaker

4min

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.

The rest is advertising history.

Hosted on Acast. See acast.com/privacy for more information.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.