Under the Influence with Terry O'Reilly cover image

The Happy Homemaker: How Advertising Invented The Housewife - Part 2

Under the Influence with Terry O'Reilly

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The Three Most Influential Campaigns of the Late 50s

The third most influential campaign of the late 50s was for Clerol. This groundbreaking campaign completely changed that perception by asking the very provocative question, does she or doesn't she? As a result of that campaign, hair coloring soared among North American women. By 1956, over 20 million women were in the workforce.

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