The Happy Homemaker: How Advertising Invented The Housewife - Part 2
Under the Influence with Terry O'Reilly
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Introduction
The late 1950s marked the beginning of a big change in the way the world saw women. Kinsey Sexual Behavior in the Human Female report revealed housewives were more sexual than traditional views suggested. Understanding women has been a 100-year preoccupation for the advertising business. In Part 2, we're about to see the invention of the happy homemaker run smack into the feminist movement.
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