
The Happy Homemaker: How Advertising Invented The Housewife - Part 2
Under the Influence with Terry O'Reilly
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The Rise and Fall of the Super Mom
The Super Mom seemed, at first glance, to be the perfect solution. She had a husband, cook the kids wholesome meals and kept the house clean. But it began to make women feel inadequate and exhausted. It suggested that fulfillment was only attainable through hyperachievement.
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