Under the Influence with Terry O'Reilly cover image

The Happy Homemaker: How Advertising Invented The Housewife - Part 2

Under the Influence with Terry O'Reilly

00:00

The Rise and Fall of the Super Mom

The Super Mom seemed, at first glance, to be the perfect solution. She had a husband, cook the kids wholesome meals and kept the house clean. But it began to make women feel inadequate and exhausted. It suggested that fulfillment was only attainable through hyperachievement.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner