The Happy Homemaker: How Advertising Invented The Housewife - Part 2
Under the Influence with Terry O'Reilly
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The Importance of Male Voiceovers in Advertising
By the early 1960s, carmakers began to design cars with upholstery that stayed clean longer and made feminine additions like increasing luggage space. As ad historian Julianne Sevalca writes, advertising still depicted men as the rescuer of damsels in distress. This concept of men as rescuers explains why many advertisers chose male voices to talk to women in their ads.
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