
The Happy Homemaker: How Advertising Invented The Housewife - Part 2
Under the Influence with Terry O'Reilly
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The Feminine Mistique
In 1962, Helen Gurley Brown wrote a book titled Sex and the Single Girl. It encouraged women to become financially independent and experience sexual relationships before and without marriage. The Feminine Mistique by Betty Friedan is considered one of the most influential non-fiction books of the 20th century. Even though both books by Friedan and Helen Gurlibrown encouraged women to attain financial independence, Friedan condemned sex in the single girl for encouraging women to seek empowerment through sex and shopping.
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