The Happy Homemaker: How Advertising Invented The Housewife - Part 2
Under the Influence with Terry O'Reilly
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The Importance of Being a Happy Homemaker
Terry O'Reilly: Madison Avenue didn't just market to women, it created the concept of the happy homemaker. By encouraging moms to stay home, advertisers secured the world's biggest business. The 1972 Brit Reynolds Center for the Cosmo inspired the launch of Playgirl magazine in 1973.
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