The Happy Homemaker: How Advertising Invented The Housewife - Part 2
Under the Influence with Terry O'Reilly
00:00
The Importance of Being a Happy Homemaker
Terry O'Reilly: Madison Avenue didn't just market to women, it created the concept of the happy homemaker. By encouraging moms to stay home, advertisers secured the world's biggest business. The 1972 Brit Reynolds Center for the Cosmo inspired the launch of Playgirl magazine in 1973.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
