Don't prioritize measurable outcomes at the expense of delivering customer value and innovation.
Create a strong vision that solves customer problems and addresses underserved needs.
Deep dives
Avoid Focusing Only on Measurable Outcomes
Product teams should be cautious of solely focusing on measurable outcomes and optimization at the expense of delivering customer value and innovation. While it's important to measure results, purely optimizing without considering the broader customer experience or making meaningful improvements can inhibit true innovation and long-term success.
Ensure Vision is Customer-Centric
Product teams should avoid defining visions that are internally focused and disconnected from solving customer problems. A strong vision should be rooted in addressing underserved customer needs and solving pain points in a way that customers can't imagine going back to previous solutions. By keeping the customer problem at the forefront, teams can stay aligned and create products that make a true impact.