Ben Foster, co-founder of Prodify and co-author of “Build What Matters”, discusses vision-led product management and the importance of understanding customer problems. He explores common product dysfunctions and the three key aspects of vision-led product management: key customer outcomes, customer journey vision, and product strategy.

Vision and strategy in product go hand in hand. In this week's podcast episode we speak to product expert Ben Foster about how to craft these two aspects of product in the real world. Visit AnswerLab.com/mtp to fill in a form for your chance to win a free ticket to Mind The Product San Francisco 2023. Use promo code mtp to enter! Featured Links: Follow Ben on LinkedIn and Twitter | Prodify | Ben's book 'Build What Matters: Delivering Key Outcomes with Vision-Led Product Management' | Ben's 'Product Vision and Strategy in the Real World' talk at INDUSTRY Global '22 Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

This week on the podcast, we jump straight back into our conversation with Ben Foster. Tune in to hear what he had to say about war, peace, vision, strategy, and how to tie it all together in a perfect bun.  Featured Links: Follow Ben on LinkedIn and Twitter | Prodify | Ben's book 'Build What Matters: Delivering Key Outcomes with Vision-Led Product Management' | Ben's 'Product Vision and Strategy in the Real World' talk at INDUSTRY Global '22 | Product Vision and Strategy: Part 1 - Ben Foster on The Product ExperienceOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Ben Foster, Chief Product Officer at GoCanvas and former product manager at Ebay, discusses the limitations of A/B testing and the importance of having a product vision. He shares his experiences with A/B testing features and how he shifted his focus to bigger opportunities. The podcast explores metrics, pricing optimization, and leading with a product vision. It also highlights the S curve of innovation and the importance of a strong vision in product management. Additionally, it touches on the importance of product team leadership and the drawbacks of relying solely on A/B testing.