The Product Experience

Product vision and strategy: Part 1 - Ben Foster on The Product Experience

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Mar 22, 2023
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ANECDOTE

From QA To Product Leadership

  • Ben Foster moved from QA and support into product after suggesting features and ideas.
  • He now runs Protefi, an advisory practice helping product leaders and teams.
INSIGHT

One Root Behind Many Dysfunctions

  • Ben argues many product dysfunctions stem from a missing product vision and strategy.
  • Different symptoms often share that single underlying cause.
ADVICE

Separate Vision From Strategy

  • Define product vision as the destination (point B) and strategy as the path to get there.
  • Use milestones to create visibility and reassess progress toward the vision.
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