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Product vision and strategy: Part 1 - Ben Foster on The Product Experience

The Product Experience

CHAPTER

What Makes a Good Product Strategy?

Sally Kohn: What makes a good product strategy? She says it has to be realistic and describe the steps that are possible. Then she asks, what are the phases of completion? And last but not least, how do you show ROI at every step along the way? Kohn: In three years, don't worry about me; we'll be really thankful for this decision.

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