Product Thinking

What Makes a Great Vision with Ben Foster

10 snips
Mar 31, 2021
In this discussion, Ben Foster, Chief Product Officer at Whoop and author of Building What Matters, shares his insights on vision-led product management. He emphasizes the importance of defining the value of a product and who it serves. Ben and Melissa delve into how successful companies prioritize customer understanding and embrace self-cannibalization to innovate. They explore the need for effective communication of vision within teams and the partnership between CEOs and product leaders, ensuring that everyone aligns towards delivering exceptional user experiences.
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ANECDOTE

Accidental Product Manager

  • Ben Foster's entry into product management was accidental.
  • He transitioned from a statistics major doing QA to a product role after an unexpected job offer.
INSIGHT

Balancing Act

  • Many companies struggle with balancing daily product challenges and forward-thinking vision.
  • Foster's book "Build What Matters" addresses this gap in product leadership.
ADVICE

Vision-Led Product Management

  • Define your product vision by focusing on customer value and differentiation.
  • Determine how customers measure success and align your team towards realizing that vision.
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