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What Makes a Great Vision with Ben Foster

Product Thinking

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Embracing Self-Cannibalization for Innovation

This chapter explores the critical role of self-cannibalization in business, encouraging companies to innovate proactively rather than risk losing market share to competitors. It discusses the importance of understanding customer needs and maintaining a clear vision in product management to drive growth. The chapter also highlights the dangers of overextending efforts and underscores the need for businesses to differentiate between specific requests from dominant customers and broader market demands.

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