278 - The Future of Strategic Marketing Ops

1

Introduction

00:00 • 2min

2

Strategic Ops

01:52 • 2min

3

What Are You Hearing in the Space of Marking?

04:08 • 4min

4

Is There a Root Cause for Under Investment?

07:54 • 2min

5

Revenue Ops - What's the Landscape of Revenue Operations?

09:38 • 3min

6

Is There a Need for Revenue Ops?

12:46 • 2min

7

The Best Solutions Are Hybrid Solutions

15:12 • 3min

8

Are You Overly Reliant on Technology?

17:57 • 2min

9

Why Is It Better to Have Less Tools?

20:17 • 4min

10

I've Been Obsessed With This for a Long Time.

24:01 • 2min

11

The Number One Cause of Sales in Marketing?

26:15 • 2min

12

The Misalined Metrics and Goals

27:59 • 2min

13

Are You Using Channel Attribution to Drive Sales?

30:16 • 3min

14

Is There a Special Solution for Attribution?

33:37 • 3min

15

Is There a Risk Management Solution?

36:55 • 2min

16

Is There a Lack of Understanding in CMOs?

39:14 • 3min

17

Are You Using the Right Tools to Book Meetings?

42:00 • 4min

18

The Unsung Hero in a Lot of Businesses

46:13 • 4min

278 - The Future of Strategic Marketing Ops | Sara McNamara