278 - The Future of Strategic Marketing Ops | Sara McNamara
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Are You Using the Right Tools to Book Meetings?
I'm very excited for the tools that can allow you to book meetings that say, hey, i want to talk to sales. The process of how a betobe buyer buys an enterprise sash tool right now is so totally broke in nobody's talking about it or trying to fix it. I think there are some really interesting things happening in the market and the only reason that those things happen is because buyers demand it. Innovation starts when companies don't follow what customers need,. then cus that customer need becomes apparent, and somebody else fixes it, because the companies won't.
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