Are You Using Channel Attribution to Drive Sales?

Marketing attribution can be helpful directionally. But it's never going to be a perfect science, is what we discover. Most companies, you're spending five million dollars a year on marketing, you're driving one point three million dollars in net new revenue across all marketing channels. And then it's not working. So just by i feel like this level, like channel attribution and other and then influenced revenue and other things that people are due are like bandates to try and help marketers prove that what they're doing isn't working. Next concet to test that, which will be fun. Back to Mail Online home. Back to the page you came from.