278 - The Future of Strategic Marketing Ops | Sara McNamara
GTM Live
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Revenue Ops - What's the Landscape of Revenue Operations?
Revenue ops is a term that has been around for about three or four years. It refers to the division of responsibility between sales and marketing departments. The concept was initially exciting, but in practice it's often based on flog post strategy. Many companies are trying to centralize marketing into one department when they should be looking at their own priorities instead.
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