278 - The Future of Strategic Marketing Ops | Sara McNamara
GTM Live
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I've Been Obsessed With This for a Long Time.
I think that so many marketing strategies are implementing technology without a strategy. It's completely set up to fail from the beginning. I always encourage so even once you say, if you prove out the concept, and then you're like, i think this technology can lake,. You know, basely optimize or scale, what we're trying to do. Don't buy a huge contract with a sas fender like you can usually negotiate and get a p o c.
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