278 - The Future of Strategic Marketing Ops | Sara McNamara
GTM Live
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The Number One Cause of Sales in Marketing?
The number one cause of sales in marketing is misallinement, says Golls. "I feel like the goal should be revenue, not empty wels," he adds. Sales and marketing often don't speak to each other because they have two different sets of assumptions. If you're sending over a bunch of jung what is that doing for the business? asks Golls.
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