Marketing Operators

E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...

Jun 25, 2024

Former CMO Tyson Drake discusses merchandising, effective marketing campaigns, product classification, forecasting, inventory management, top-of-funnel advertising, measuring marketing channels, challenges in measuring TV, post-purchase surveys, mental availability, frameworks for decision-making in marketing, and applying music concepts to marketing strategies.

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Marriage and Marketing with Tyson Drake

Professionally Journeying from Affiliate Marketer to Fractional CMO & Merchandising Insights

06:23 • 19min

Discussing Merchandising and Successful Brand Characteristics; Transitioning to Rich Panel AI Sponsorship

Product Launch Strategy and Brand Diversification

26:41 • 24min

Exploring Incrementality in Marketing and Optimizing Spend Levels

Measuring Effectiveness of Top of Funnel Marketing Strategies

52:09 • 21min

Insights into AI-powered Marketing Mix Models for Optimal Ad Spend Allocation

01:13:32 • 2min

Tracking Marketing Effectiveness with Promptive Brand Survey

01:16:00 • 11min

Applying Music Concepts to Marketing Strategies

01:27:20 • 5min