
Tyson Drake
Former CMO at The Oodie
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Jun 25, 2024 • 1h 32min
E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
Former CMO Tyson Drake discusses merchandising, effective marketing campaigns, product classification, forecasting, inventory management, top-of-funnel advertising, measuring marketing channels, challenges in measuring TV, post-purchase surveys, mental availability, frameworks for decision-making in marketing, and applying music concepts to marketing strategies.