E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
Marketing Operators
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Product Launch Strategy and Brand Diversification
The chapter discusses a company's product launch strategy, focusing on hero hype videos, lifecycle marketing, and integrating new products into the navigation structure. It also explores the transitioning of a brand from pots and pans to kitchenware by diversifying product offerings like aprons. The importance of aligning incentives, forecasting, and merchandising strategies in driving brand expansion and revenue goals is highlighted.
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