E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
Marketing Operators
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Insights into AI-powered Marketing Mix Models for Optimal Ad Spend Allocation
The chapter explores the difficulties faced by CMOs and paid media leads in distributing ad budgets efficiently among different channels and introduces Prussian AI as a solution, offering precise measurement and forecasting for optimizing ad spend across various platforms like TikTok, YouTube, influencers, and connected TV campaigns.
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