E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
Marketing Operators
00:00
Tracking Marketing Effectiveness with Promptive Brand Survey
This chapter delves into utilizing the Promptive Brand Survey to track marketing strategies' awareness and effectiveness, emphasizing the correlational nature of the data collected. It explores the challenges of allocating budgets across marketing funnel stages, discussing differences in market sizes among countries and using incrementality tests with platforms like Google and Facebook. The chapter also covers the complexities of measuring the impact of marketing activities, focusing on understanding net new interest, Marketing Mix Modeling (MMM), and the importance of longer observation periods for meaningful results.
Transcript
Play full episode
