E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
Marketing Operators
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Measuring Effectiveness of Top of Funnel Marketing Strategies
Exploring top of funnel advertising channels, merchandising decisions, and measuring incrementality through methods like geo-based testing and quasi holdout experiments. Discussions focus on balancing brand awareness and acquisition, testing different creatives, assessing traditional media channels' impact, and understanding the challenges of measuring the success of top-of-funnel tactics accurately.
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