E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
Marketing Operators
00:00
Professionally Journeying from Affiliate Marketer to Fractional CMO & Merchandising Insights
This chapter covers the speaker's career progression from a self-taught affiliate marketer to a fractional CMO, detailing experiences at a VC firm, an internet service provider's IPO, and a fitness company. It also delves into merchandising in e-commerce, highlighting its complexities, cross-functional nature, and impact on product assortment and pricing strategies, with comparisons to retail and the role of a chief merchandising officer.
Transcript
Play full episode
