Rory Sutherland explores Fortitude

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Rory Sutherland is one of the most respected brains in the advertising industry, a man whose early endorsement of behavioural economics helped popularise the nascent science. He's also a regular writer for The Spectator and Vice Chief of Ogilvy Group. Rory joins me to interview to talk about my new book, Fortitude, which has become a Sunday Times Bestseller and tackles the myth of resilience.

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