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Rory Sutherland explores Fortitude

Eat Sleep Work Repeat - better workplace culture

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The Performance Enhancing Drug Mentality of Sports People

The narrative of overcoming adversity always plays well, particularly in the US. A Canadian doctor found that a high degree of people who have eating disorders or food consumption disorders is focused on trauma. So if the uncomfortable truth is that we often say to ourselves, why would anyone do something which is so clearly against the spirit of sport?

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