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Rory Sutherland is one of the most respected brains in the advertising industry, a man whose early endorsement of behavioural economics helped popularise the nascent science. He's also a regular writer for The Spectator and Vice Chief of Ogilvy Group. Rory joins me to interview to talk about my new book, Fortitude, which has become a Sunday Times Bestseller and tackles the myth of resilience.
The event was hosted by a brilliant organisation called Radix Big Tent. Radix Big Trent gives a platform for non-partisan conversations about big policy issues, giving a voice to people and places. It provokes and promotes new conversations about the regeneration and renewal of our society in a non-partisan way, inspiring practical actions which demonstrate the value of political intervention and delivering real change in left behind areas.
It convenes Summits, Festivals, physical and online events around the country that engage local leaders and ordinary people, bringing them into contact with national policy makers and influencers.
If you would like to hear more please sign up on radixuk.org
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