Eat Sleep Work Repeat cover image

Rory Sutherland explores Fortitude

Eat Sleep Work Repeat

CHAPTER

How to Create a Community of Interest in a Group

Bruce Aisley: It's interesting that we need very little in common with people to feel. Even arbitrary or confected things that a group have in common can be extraordinarily powerful, he says. Shelby Scott: I think it's most essential for organizations thinking how can we ensure that people feel like they've got a place here? And so you can actually, you can create lots and lots of communities of interest in the group - which bomb people together even through just one shared interest.

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