Indian Business Podcast The Surprising Reason VEEBA is Conquering the Indian Food Market?
9 snips
Dec 21, 2024 Viraj Bahl, Founder and MD of Veeba Foods, shares his inspiring journey from a failed restaurant owner to leading a successful sauce company worth 1000 crores. He discusses his transition from the Navy to the food industry, emphasizing the lessons learned from early challenges. Viraj delves into the importance of quality control, strategic pricing, and navigating the competitive Indian food market. He highlights the rising versatility of sauces in Indian cuisine and shares innovative approaches in product development, underscoring how consumer feedback shapes success.
AI Snips
Chapters
Transcript
Episode notes
From Navy to Food Business
- Viraj Bahl transitioned from navy training to his family's food business.
- After selling the business, he started a restaurant chain, Pocketful, but it failed after four years.
Restaurant Success Tips
- Focus on getting people to try your product, not just creating it.
- Prioritize location for restaurants in the pre-Zomato era, and build systems after sales.
Learning from Failure
- Viraj's restaurant failure revealed a gap in the Indian sauce market, inspiring Veeba.
- The experience also taught him the importance of frugality, which has been key to Veeba's financial viability.