The Surprising Reason VEEBA is Conquering the Indian Food Market?
Indian Business Podcast
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Navigating Food Market Penetration in India
This chapter explores the complexities of introducing food products to the Indian market, focusing on the crucial role of retail relationships and strategic placement. It highlights the necessity of a robust on-ground sales team and innovative marketing tactics, such as product sampling, to build brand visibility and consumer trust. Anecdotes illustrate how quality and customer engagement can significantly impact a product's success in a competitive landscape.
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