The Surprising Reason VEEBA is Conquering the Indian Food Market?
Indian Business Podcast
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Strategic Growth in the B2C Food Market
This chapter explores the strategic entry of a food company into the B2C market, beginning with salad dressings and expanding into a diverse range of sauces. The discussion centers on the importance of maintaining lower gross margins to stay competitively priced and building a robust distribution network to foster consumer loyalty. Personal anecdotes highlight the challenges and strategies involved in nurturing relationships with retailers and distributors in India’s complex food landscape.
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