Exploring the Versatility of Sauces in Indian Cuisine

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About this episodeIn this episode of the Indian Business Podcast, we are joined by Viraj Bahl, the visionary founder of Veeba Foods, who built a ₹1000 crore sauce empire after a failed attempt at running a restaurant

From navy training to navigating business setbacks, Viraj shares how he turned early failures into fuel for building one of India’s leading food brands

We dive into the critical lessons from his entrepreneurial journey, including the art of effective sales, the realities of outsourcing, and the complexities of pricing and market penetration in the food industry