The Surprising Reason VEEBA is Conquering the Indian Food Market?
Indian Business Podcast
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Quality First: The Journey of a Sauce Entrepreneur
This chapter chronicles the entrepreneurial journey of an individual inspired by their love for sauces, who identifies a gap in the Indian food market for high-quality dressings. It delves into the challenges of maintaining stringent quality control and hygiene standards in food manufacturing, contrasting in-house production with outsourcing. The narrative emphasizes the importance of food safety and the ethical considerations of prioritizing quality over cost, reflecting the founder's commitment to providing safe and flavorful products.
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