Viraj Bahl, Founder and MD of Veeba Foods, shares his inspiring journey from a failed restaurant owner to leading a successful sauce company worth 1000 crores. He discusses his transition from the Navy to the food industry, emphasizing the lessons learned from early challenges. Viraj delves into the importance of quality control, strategic pricing, and navigating the competitive Indian food market. He highlights the rising versatility of sauces in Indian cuisine and shares innovative approaches in product development, underscoring how consumer feedback shapes success.