The Surprising Reason VEEBA is Conquering the Indian Food Market?
Indian Business Podcast
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Quality Standards in the Indian Sauce Market
This chapter emphasizes the significance of maintaining high-quality standards within the food industry and the challenges of sourcing quality ingredients. It explores the development of a unique sauce brand, VEEBA, which aims to introduce novel flavors to the Indian market while navigating pricing strategies and consumer acceptance. The discussion highlights how the brand positions itself in the competitive landscape, focusing on premium offerings to distinguish from traditional condiments.
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