The Surprising Reason VEEBA is Conquering the Indian Food Market?
Indian Business Podcast
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Navigating the Indian Food Market
This chapter explores the strategic evolution of a food brand in India, highlighting the transition from B2B to B2C and the unique challenges faced along the way. It discusses the importance of branding, positioning alongside local products, and the innovation required to connect emotionally with consumers. The narrative reflects on revenue growth, distribution dynamics, and the growing impact of quick commerce in the Indian food industry.
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