CXOTalk: Leadership, AI, and the Digital Economy

How to Get Customers with AI and Personalization | CXOTalk #857

Nov 7, 2024
Guest
David Edelman
David Edelman, a senior advisor at Boston Consulting Group and Harvard Business School professor, dives into the transformative power of AI in customer personalization. He discusses the five promises of personalization and the common pitfalls like data silos. Edelman emphasizes the ethical use of AI to foster genuine connections rather than intrusive marketing. He provides practical strategies for CMOs to leverage AI and create a customer-centric approach, ultimately enhancing satisfaction and customer lifetime value.
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Episode notes
1
Intro
00:00 • 3min
2
The Power of Personalization in Customer Relationships
02:35 • 8min
3
The Five Promises of Customer Personalization
10:54 • 4min
4
Breaking Down Data Silos for Better Customer Engagement
15:14 • 11min
5
Harnessing AI for Personalized B2B Customer Experiences
26:12 • 5min
6
AI's Transformative Role in Sales Training
31:41 • 18min
7
Empowering Customers Through Personalization Strategies
49:48 • 3min
8
Navigating Data Responsibility and Personalization Impact
52:25 • 3min
9
Navigating Challenges in Personalization Adoption
54:57 • 2min