David Edelman, a senior lecturer at Harvard Business School and co-author of the bestselling book "Personalized: Customer Strategy in the Age of AI," shares his expertise on effective personalization. He delves into the Five Promises of Personalization and how AI can transform customer experiences. Edelman highlights challenges companies face, such as measuring ROI and aligning executive compensation with performance metrics. He emphasizes the need for collective responsibility in customer experience and provides actionable insights for organizations of all sizes.

David Edelman, a senior advisor at Boston Consulting Group and Harvard Business School professor, dives into the transformative power of AI in customer personalization. He discusses the five promises of personalization and the common pitfalls like data silos. Edelman emphasizes the ethical use of AI to foster genuine connections rather than intrusive marketing. He provides practical strategies for CMOs to leverage AI and create a customer-centric approach, ultimately enhancing satisfaction and customer lifetime value.

David Edelman, a Harvard Business School Fellow and Executive Advisor at BCG, dives into the transformative power of personalization in today's market. He explores how personalization has evolved beyond marketing to create genuine value for customers, driven by data and AI. Edelman introduces five key promises businesses must embrace for success. He highlights the significance of ethical data use and collaborative ecosystems. Additionally, he shares insights on measuring effectiveness with a custom Personalization index, emphasizing its link to financial success.