3min chapter

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How to Get Customers with AI and Personalization | CXOTalk #857

CXOTalk: Leadership, AI, and the Digital Economy

CHAPTER

Navigating Data Responsibility and Personalization Impact

This chapter examines the intricate landscape of data governance and the significance of a unified data strategy across departments. It also explores the evolving role of chief data officers and the importance of collaboration between marketing and leadership to drive effective personalization efforts.

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