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11min chapter
How to Get Customers with AI and Personalization | CXOTalk #857
CXOTalk: Leadership, AI, and the Digital Economy
Breaking Down Data Silos for Better Customer Engagement
This chapter explores the detrimental effects of data silos and disjointed marketing on customer experiences, illustrated by a case study involving a popular speaker system. It emphasizes the necessity of holistic customer interaction views to enhance satisfaction and the ethical use of data in marketing strategies. The chapter also discusses the evolving landscape of data sharing, personal data management, and the role of agentic AI in personalizing the customer journey.
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