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5min chapter
How to Get Customers with AI and Personalization | CXOTalk #857
CXOTalk: Leadership, AI, and the Digital Economy
Harnessing AI for Personalized B2B Customer Experiences
This chapter explores how AI is utilized to create personalized customer journeys in B2B marketing, addressing both challenges and opportunities. It features examples from a food delivery service and a technology company that demonstrate how tailored experiences can enhance efficiency and improve customer satisfaction.
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