

How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders
37 snips Dec 1, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 5min
Additive New Ideas - What's New in the Book?
04:33 • 3min
The Status Quo Bias
07:41 • 6min
Are You Building a 10x Better Product?
13:12 • 2min
What's the Problem You're Trying to Solve?
14:50 • 2min
The Story Behind the Trulia Naming Project
16:47 • 5min
Is It Really Worth Doing Something New?
21:56 • 4min
How to Lower the Cost of Change
25:54 • 5min
How Can You Bring the Trial to People?
30:27 • 3min
What Do You Really Know About Your Product?
33:31 • 3min
The Role of Identity in Product Adoption
36:11 • 2min
The Role of Identity in Enterprise Software
38:37 • 3min
How Does Peloton Fit Into the Product Life Cycle?
41:39 • 2min
Product Design: Stepping Stones From a Product Design Perspective
43:54 • 3min
What Kinds of Advice Do You Have for People Who Are Negotiating Over Price?
46:40 • 5min
What Are the Pillars of the Reducing Framework?
51:25 • 2min
Are You OK? Is There Anything I Can Get You?
53:52 • 3min