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How to lower barriers to change when building and selling products — Jonah Berger’s advice for founders

In Depth

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Is It Really Worth Doing Something New?

The challenge is like at every moment, is it really worth doing something new? We can just wait. It's fine. It's not that bad. There's some interesting research which asks people, you know, which hurts more? A minor injury like spraining your ankle or sort of bumping your elbow or whatever it might be Or a major injury like shattering your kneecap and breaking your arm.

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